I looked at the last 30 days or so Google Analytics for Value Air. I made 4 PDFs that take a look at all the Good Stuff
1) Visitor Overview – Nov 14 – DEc 14 2011
- You had 14,172 visits and there were 12,522 Unique Visitors to Value Air
- They averaged 1.15 pageviews per visit (so they looked at one page then left)
- Average Time on Site was 38 Seconds
- the Bounce Rate was 88.91% (meaning 89% of the visitors immediate left)
2) Traffic Source Overview
- Of your 14,172 total visits
- 33% Direct Traffic (4786 visits – typed in valueair.com)
- 1% from Referring Websites (170 visits)
- 65% Search Engine (9216 visits)
3) Search Engine Keyword Report
- of your 9216 visits via the search engines
- 6k typed in value air
- 711 typed value air
- 483 typed valuair
- 332 typed valueair.com……you see where this is going ALL BRAND NAME Keywords
4) Value Air Landing Pages (pages people entered the site on)
- 14,030 or the 14,172 visitors came in on the home page (then 89% immediately left)
As I am going through my seo consult with Value Cruises, I am going to keep a running list of all the link built here on my website for 2 reasons. 1) So that everyone can see my link building history that is easily accessible and 2) So that the search engines have another avenue to indexing links I have built. There is nothing worse than creating a ton of backlinks and then a month later you see many have not been indexed.
So these links are spread out to various authoritative sites. If you look at the google page rank on the home page of any of these, you can see they have a high PR. Also check them in Alexa. These are great places to put links back to the Value Cruises Website. Beyond these high quality links I have also done blog commenting, forum posting, directory submission, among the others. The idea is to get a diverse backlink portfolio. I build links with white hat techniques. These are both nofollow and dofollow links.
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Before you get all angry, yes you should leave outbound links on many occasions. To cite a source or to reference something. But in the example below you can see how they are very bad in this instance. So I was doing some research for a client. They are a catering company so i clicked on a competitor’s PPC ad. Next thing I knew 2 clicks later I was at another site. It just struck me as funny because this company was bidding on the first spot for “orange county catering” which costs $4.25 according to the keyword tool. So he in essence paid 4 bucks to send me to another website. So i gave him a quick shout with this free seo tip.
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Below you will see some baseline figures for Value Cruises and a handful of competitors. We are looking at indexed pages on Google, Yahoo, and Bing. Then I used Yahoo Site Explorer to check backlinks. Alexa score is your traffic ranking on the web. Next is your website grader score. And finally OSE is Open Site Explorer which is a link profile tool. Where the Value Cruises website is lacking is really in the link profile. Once we gain some inbound links and optimize the pages..this should help alot with the website rankings. Continue reading »
Below are the Google Analytics baseline report for The Value Cruises Consult. Most of the reports were run using the non-paid traffic segment. ”Non-paid means the traffic was referred organically from the search engine.” (Google) So to you and I this means anyone who comes to the valuecruises.net website by using a search engine. This is important because many things can affect traffic. If you send an extra newsletter out one month, the traffic could be significantly higher. But by using the search engine traffic segment…we see only the “organic traffic” and this is how you measure how good the search engine optimization is doing.” Continue reading »
